Year: 2015

  • Media Relations, Content Development – It’s Time to Go Back to Basics

    March 2, 2015

    Under pressure to compete and stay abreast of current industry trends, the traditional public relations offering has had to evolve rather quickly in order to supply the integrated communications demand made by big businesses across the globe. Firms or agencies have taken to adding various multimedia specialists to their teams over the past couple of years, with the aim of being able to offer clients consolidated solutions through a ‘one-stop’ shop offering. However, as much...

  • A Killing: Does Charlie Mean More Than Boko Haram?

    January 13, 2015

    It’s a controversial topic on the minds of many, and although every loss of life is a tragedy, what makes one piece of news more newsworthy than another, if not the scale and local relevance? Are certain topics given a greater amount of attention based on media owners, whose socio political beliefs determine the importance of one topic over another? Or is one topic favoured in view of its impact on foreign policy; the beneficial...