Archive

Year: 2016

  • PR on the front line

    August 11, 2016

    During the six years that World War 2 took place, it is estimated that 60 million people were killed. A year after the war ended in 1945, former Pentagon employee Al Fleishman reached out to his writer friend and Navy veteran Bob Hillard and together they created FleishmanHillard that helped brands and businesses in general to communicate ideology and culture that spoke true to rebuilding a world in light of peace. Fast forward 56 years...

  • Women’s Day 2016: The Rules FleishmanHillard Women live by that make them successful communications professionals

    August 8, 2016

    In celebration of Women's Day 2016, we asked a handful of FleishmanHillard women to tell us three rules that they live by, that make them successful women in public relations. This is what they had to say: 1. Chipo Nhapata Live with a thankful heart. Don’t take anything for granted, no matter how small. Karma is real – treat others the way you would like to be treated. Keep your integrity, no matter what the...

  • What Mandela Taught us about Storytelling

    July 26, 2016

    As a communications agency, a part of brand communications is now about giving a voice to communities in need. Through the power of storytelling, we can contribute to solving broader societal issues and driving social inclusion. Storytelling gives us the ability to influence the way people understand the experiences of marginalised or underprivileged groups, and what needs to be done to help. Nelson Mandela was a masterful story-teller. After being imprisoned for 27 years, Mandela...

  • #FH4Inclusion

    July 25, 2016

    As communications professionals, we speak about using the power of storytelling to bring about meaningful change. As part of our commitment to FleishmanHillard’s global social inclusion initiative, we decided to extend our professional use of storytelling, to contribute to the fight against inequality in education. Aligned with Mandela Day, an annual international day in honor of Nelson Mandela, FleishmanHillard Johannesburg decided to enrich the lives of 220 grade one (6-years-old’s) students, at Nooitgedacht Primary School. The school, based...

  • FleishmanHillard wins at The In2 SABRE EMEA Awards

    May 26, 2016

    Last night, 25 June 2016, hundreds of public relations industry leaders gathered in Berlin for a one-day Summit and awards dinner to celebrate the best work our industry has to offer across the EMEA region. The In2 SABRE Awards recognise excellence in various categories of innovation and insight — with an emphasis on content creation — as well as PR agency management and marketing. We are pleased to announce that we won Most Innovative Agency...

  • FleishmanHillard wins PRISA PRISMS Pan African Campaign of the Year for Discovery Network’s TLC Next Great Presenter Search

    May 20, 2016

    PRISA celebrated the 19th PRISM Awards on Sunday 17 April 2016, in Johannesburg. The Awards recognise excellence in the South African Public Relations industry and aim to highlight industry changes and the adaptability of agencies in the country. Pan African Campaign of the Year, an overarching PRISM Award, focused on the execution of a high-caliber PR campaign across the continent, was for the second year running, won by FleishmanHillard (FH). Last year, PRISA Awarded FleishmanHillard...

  • Dying to make a profitable social connection

    May 16, 2016

    Not so long ago, marketers only used a limited range of mass communication channels such as newspapers, radio, and television to drive awareness about their companies’ products and services and consequently get customers into stores to buy and subscribe. Today, the internet and social media platforms have enabled customers to find all the info they need on said products and services, do pricing and benefits comparisons, read reviews, and participate in forums. Businesses are utilising...

  • Increased recognition for communications campaigns executed in Africa

    May 10, 2016

    The economic surge in Africa has increased the need for world-class communications across the continent and has in turn, been mirrored by the increased recognition for communications campaigns executed across Africa. In 2015, The Public Relations Institute of South Africa responsible for hosting the Prism Awards, introduced the Pan-African Campaign of the Year, a new award to recognise excellence in PR in Africa. In addition to this, the first ever African Excellence Awards took place...

  • 2016 PRISA PRISM AWARDS: RESULTS

    May 10, 2016

    Gold: PRISA PRISM Pan African Campaign of the Year – Discovery Networks, TLC Next Great Presenter Search Silver: PRISA PRISM PR on a Shoestring – Philips Azur Iron 94.7 campaign PRISA PRISM Healthcare – African Union, Africa Against Ebola Bronze: PRISA PRISM Technology – Microsoft, Windows Server PRISA PRISM PR on a Shoestring – Discovery Networks, TLC Wedding Season...

  • Don’t become the story

    April 22, 2016

    Jose Dos Santos, the CEO of Cell C, is in the news for all the wrong reasons, and despite any positive moves the company might be making in terms of leadership, managed to make the cardinal error of becoming the story himself. I don’t presume to know how much media exposure or experience Mr. Dos Santos has, his preparation techniques, or how exactly he wasn’t able to realise that when you’re in the hole, stop...