Archive

Opinions

  • Filling in the gaps

    March 14, 2016

    A big South African telecommunications company decided to use an international athlete to become the face of its campaign much to the distaste of domestic athletes, consumers and media. While I understand the vehemence there is a definite correlation between the message the brand was trying to put out and what the athlete represents. I didn’t really see what the big fuss was about, this athlete ticks all the right boxes. He is well respected...

  • Advantage Sharapova

    March 14, 2016

    Early last week, sports journalists assembled at a downtown Los Angeles hotel, expecting to hear tennis star Maria Sharapova announcing her retirement from the sport. Instead, the 28-year old Russian revealed that she had tested positive for meldonium almost two months ago, during the 2016 Australian Open. Meldonium is a substance that was only recently added to the list of prohibited substances within professional tennis and is one that Sharapova claims that she has been...

  • The power of user generated content

    March 8, 2016

    I bet you’ve heard this before: “The world’s largest taxi company owns no taxis (Uber). The largest accommodation provider own no real estate (Airbnb). The most valuable retailer has no inventory (Alibaba). The most popular media owner creates no content (Facebook). And the world’s leading movie house owns no cinemas (Netflix).” But I bet you haven’t considered the fact at all these businesses have essentially made their fame through user generated content. Without the images...

  • The relationship between public relations and design

    March 1, 2016

    We all know the public relations landscape has changed over time to accommodate new media channels and content types. Communications agencies have changed with the times. For most, it means bringing in-house, the right tools and skills needed to optimise their offerings, to create solid content and meet client objectives...

  • Let’s talk about sextech and how it’s redefining the communications industry

    February 29, 2016

    I recently watched The Drum’s documentary “The Big Turn On”, which talked about the fast-growing “sextech” industry and it got me thinking and reading more about what a powerful driver sex has been in developing innovation in the communications industry. What is sextech, I hear you ask. Just like fintech and edtech, sextech is a technology-driven way to innovate and disrupt in every area of human sexuality. You just need to search #sextech on Twitter...

  • Managing business reputation – a luxury or necessity?

    February 29, 2016

    Minister of Finance, Pravin Gordhan, delivered his 2016 Budget Speech on Wednesday 24 February. Key to the minister’s speech was allaying fears of a possible recession and staving off a possible ratings downgrade.  Hailed beforehand as the most important budget speech in 21 years, Minister Gordhan used the opportunity to outline how Government would cut spending and increase revenue. Following a tumultuous end to 2015 regaining the confidence of the international markets shaped much of...

  • Going the extra mile, when you are miles away

    February 25, 2016

    Key factors to consider when doing business abroad. We’re at the end of the love tunnel that was February, taking a look at our personal and professional relationships we work on daily, as we aim to grow positive and beneficial co-dependencies. So among all the left over Valentine sweets, and puppy dog cards and e-cards, I think it’s good to recap on what makes one of the toughest kind of relationships - long distance...

  • Facebook Reactions now available worldwide

    February 25, 2016

    Facebook has just announced the availability of ‘Reactions’ – now accessible globally. For a long time now, we’ve been anticipating the potential introduction of the ‘dislike’ button on Facebook. However, the Facebook team had something else in mind. Why stop at that? Late last year we were told that ‘Reactions’ would be coming – a full range of emoticons, ensuring you can express your feelings about a post in any way you like...

  • Now you can experience a moment in time with Twitter

    February 23, 2016

    One of the many reasons Twitter is still the most unique social platform around is its ability to connect everyone without restrictions. Being able to read and respond to the thoughts and opinions of celebrities, world leaders, politicians, and admired artists brings people one big step closer to a connected world. Being the number one channel for sharing breaking news, means we all need to follow a lot of global and local news handles to...

  • Is the communications landscape where it needs to be?

    February 22, 2016

    The prestigious Bookmark Awards have been presented annually for the past eight years honouring the industry’s best digital work. According to Kevin Welman, managing director of FleishmanHillard South Africa, the Bookmark Awards play a significant role in the communications industry. “The Bookmark Awards, like other awards programmes, serve as a mechanism to test the creative ability in the digital landscape and affords agencies the opportunity to benchmark themselves against international and local standards.”...