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Opinions

  • The evolution of storytelling

    October 15, 2015

    I recently attended Digital Edge Live 2015 held in Sandton. The conference examines trends in the digital space and how they affect the communications industry. The theme was “Making Stories” and explored the demands being placed on storytelling today. The stage was shared by more than twenty impressive speakers including the keynote speaker; award-winning writer, director, actor, producer and author Spike Lee. While most people at the event were there to hear Lee speak, I...

  • A window into how great things happen when you use the right team

    August 24, 2015

    Product launches are a dime a dozen in the technology industry, but truly great moments only come around once in a blue moon. On the 29th of July 2015, one such a historic moment occurred when Microsoft South Africa hosted a celebratory event at Mary Fitzgerald Square in Johannesburg CBD in partnership with Intel, Dell and HP. The purpose of this event was to launch Windows 10, which was not only the latest and greatest...

  • When Creativity moves the needle

    August 20, 2015

    Initially launched in 1978 to drive television as the new medium, the Loeries are now regarded as the highest level of creative excellence across Africa and the Middle East in the brand communications industry. Three decades later and the number of categories have grown exponentially. The Loeries now recognise creativity across the entire brand communication spectrum. I had the honor of being a judge at this years’ event in the PR and Live Events Category...

  • A Bic Fail

    August 12, 2015

    During the past year the world has seen its fair share of social media fails, leaving many Community Managers, PR, marketing and other content agencies with nightmarish days ahead of them. The latest fail? The Bic Women’s Day post, which raised more than a couple of eyebrows by telling woman (on Women’s Day…) to basically act like men...

  • Be The Hero Your Client Deserves

    August 11, 2015

    Community Managers don’t always get the credit they deserve…just like Batman. We sit behind our screens in our bat-cave cubicles waiting, watching, and responding to our client’s requirements. Then…signal in the sky. A good Batman takes on any task because every query, like any side mission, is important and for the greater good as well as building loyalty between client and their customers. We work in the shadows, advising our client on how they should...

  • Why Have PRs Stopped Writing?

    July 28, 2015

    What is going on out there? More and more often, we’re faced with incredible communications consultants who just aren’t writing. This is not cool. But it is pervasive – this anti-writing trip. When last did you receive a hand written note? As lovely and romantic as writing can be, the personal note (or rather the lack thereof) is something we can do little about with email and smartphones making this sort of effort redundant and...

  • Keeping Clarity when Creating Content

    July 2, 2015

    Nobody likes to explain a joke, you immediately lose your point and your audience. The same goes with content. You should never feel the need to explain your content, within your content. This following blog post is a look at different types of content for social networking platforms and some common mistakes made...

  • The 5 Reasons We Tell Stories and Why People Care.

    July 1, 2015

    I joined FleishmanHillard South Africa in November 2014. The company merged with ApexMedia, a creative agency I launched in 2010. My team and I had been discussing the move for a few months before taking the plunge. We realised we had the opportunity to tell richer stories for a global client base to a larger stakeholder group. The mission of FleishmanHillard is simple. To be the most complete communications firm, by telling great stories on...

  • How to Make Content Marketing Work for You

    June 23, 2015

    The media landscape is constantly changing with consumers moving toward digital platforms as opposed to traditional. The circulation figures for traditional media outlets have been on a continuous decline, while digital platforms have seen a substantial increase. With that being said, companies need to keep up with the trends and be smarter in how they engage with and sell their brand to the consumer...

  • What are you doing to grow girls in STEM?

    April 23, 2015

    Today is International Girls in ICT day. This day provides an opportunity for girls and young women to see and experience ICT in a new light encouraging them to consider a future in technology. To date, over 111,000 girls and young women have taken part in more than 3,500 events held in 140 countries around the world. Why is this day special and why should you care? In my opinion we should all care about...