Archive
News & Opinions
-
Using partnerships to tell meaningful stories
June 27, 2018
Communication professionals will be familiar with the challenge of landing their clients’ stories in a fast-paced, competitive and cluttered media landscape. It has evolved significantly over the past years, and it is no surprise that old-fashioned press releases are no longer enough to pique a journalist’s interest to cover a story. Communication consultants have had to re-invent themselves and do things differently to keep up with the change. Understanding the media landscape and how audiences...
-
A PR professional in the making
June 13, 2018
I can still recall clearly the day I received a call from Angela, telling me that I have been selected as one of the interns at FleishmanHillard South Africa. I went running to class and I ran out of breath because I was so excited. I could not believe what I had just heard and I felt like I was daydreaming. My journey at FleishmanHillard has been nothing but the best I have ever had...
-
10 Digital Communication Trends for 2018 and Beyond
June 8, 2018
By: Wendy Tayler 2018 has been a busy year so far, these are some of the trends and insights you can look out for in the upcoming months...
-
Adapt or die: brands and cultural diversity across Africa
May 29, 2018
A one-size-fits-all approach to marketing communications does not work in Africa, or any of its 54 countries. Yes, there is a huge sense of optimism around Africa, and we continue to find our voice, but to build on and harness the massive progress we have already made, there is a real need for African-born creativity to be recognised and respected by an international community. This means that when businesses from beyond African borders plan to...
-
5 Reasons your business needs SEO
May 21, 2018
With over 85 percent of consumers taking to online search engines to find the service they’re looking for, just having a website is no longer enough. With more leads than ever being generated online, your business needs to act smarter and faster to pick them up. According to a HubSpot study, 75 percent of internet users never scroll past the first page of the Search Engine Results Page (SERPs). Other than first page ranking, how...
-
Twitter makes life on social real hard for fake news
March 19, 2018
Twitter is one of the most popular social networks, hitting 8 million users in South Africa at the end of 2017. In the past couple of years, governments, political figures, celebrities and brands have all tapped into the power of this social network, by using it as a communication channel. The influence that the micro-blogging service wields cannot be ignored. Unfortunately, this influence has also attracted some of the more nefarious parts of society, those...
-
What is Reputation Capital and why is it important?
March 7, 2018
REPUTATION CAPITAL Previously a soft measure, now a cold hard commodity. As the world changes, the way we value brands and business as well as industry and political leaders is shifting with it. Technology has driven rapid advancement in communications and in the information age, this has had an immense impact on organisational – and broader – reputation. In the last decade, reputation has become equally as valuable a commodity as human, intellectual, and investment...
-
February in South Africa – A month of love, and daggers
March 2, 2018
There is something deep and profound about the month of February in South Africa. Former President FW De Klerk announced the release of our liberation struggle icon, Nelson Mandela on 2 February, and Mandela walked out of the Victor Venster Prison in Paarl after 27 years of incarceration on 11 February 1990. Fast forward to the democratic SA, and February 2018 could easily be dubbed as the month of love, and daggers. The nation fell head...
-
Five key social media policy elements to consider in 2018
February 19, 2018
Twenty-seventeen was an unforgiving year for many companies on social media. A PWC survey conducted in 2016/2017 found that 92% of South African CEOs were wary of social media and the possible risks involved with having a social media presence. MoneyWeb recently reported that social media crises cost South African businesses a minimum of R750 million since January 2016. In the article they highlighted that one of the causes of these crises was the underutilisation...
-
More updates for Facebook reporting
February 13, 2018
Facebook is updating the way organic reach is reported, which may result in some Pages seeing lower figures than before. Before you panic, it’s important to note that the number of people who actually see and engage with your content should not change – Facebook is simply updating organic reach counts to be consistent with paid reach counts. Previously, organic reach was based on how many times a post was delivered in the News Feed. Now...