Archive

News & Opinions

  • The relationship between public relations and design

    March 1, 2016

    We all know the public relations landscape has changed over time to accommodate new media channels and content types. Communications agencies have changed with the times. For most, it means bringing in-house, the right tools and skills needed to optimise their offerings, to create solid content and meet client objectives...

  • Let’s talk about sextech and how it’s redefining the communications industry

    February 29, 2016

    I recently watched The Drum’s documentary “The Big Turn On”, which talked about the fast-growing “sextech” industry and it got me thinking and reading more about what a powerful driver sex has been in developing innovation in the communications industry. What is sextech, I hear you ask. Just like fintech and edtech, sextech is a technology-driven way to innovate and disrupt in every area of human sexuality. You just need to search #sextech on Twitter...

  • Managing business reputation – a luxury or necessity?

    February 29, 2016

    Minister of Finance, Pravin Gordhan, delivered his 2016 Budget Speech on Wednesday 24 February. Key to the minister’s speech was allaying fears of a possible recession and staving off a possible ratings downgrade.  Hailed beforehand as the most important budget speech in 21 years, Minister Gordhan used the opportunity to outline how Government would cut spending and increase revenue. Following a tumultuous end to 2015 regaining the confidence of the international markets shaped much of...

  • Going the extra mile, when you are miles away

    February 25, 2016

    Key factors to consider when doing business abroad. We’re at the end of the love tunnel that was February, taking a look at our personal and professional relationships we work on daily, as we aim to grow positive and beneficial co-dependencies. So among all the left over Valentine sweets, and puppy dog cards and e-cards, I think it’s good to recap on what makes one of the toughest kind of relationships - long distance...

  • Facebook Reactions now available worldwide

    February 25, 2016

    Facebook has just announced the availability of ‘Reactions’ – now accessible globally. For a long time now, we’ve been anticipating the potential introduction of the ‘dislike’ button on Facebook. However, the Facebook team had something else in mind. Why stop at that? Late last year we were told that ‘Reactions’ would be coming – a full range of emoticons, ensuring you can express your feelings about a post in any way you like...

  • Now you can experience a moment in time with Twitter

    February 23, 2016

    One of the many reasons Twitter is still the most unique social platform around is its ability to connect everyone without restrictions. Being able to read and respond to the thoughts and opinions of celebrities, world leaders, politicians, and admired artists brings people one big step closer to a connected world. Being the number one channel for sharing breaking news, means we all need to follow a lot of global and local news handles to...

  • Is the communications landscape where it needs to be?

    February 22, 2016

    The prestigious Bookmark Awards have been presented annually for the past eight years honouring the industry’s best digital work. According to Kevin Welman, managing director of FleishmanHillard South Africa, the Bookmark Awards play a significant role in the communications industry. “The Bookmark Awards, like other awards programmes, serve as a mechanism to test the creative ability in the digital landscape and affords agencies the opportunity to benchmark themselves against international and local standards.”...

  • A conversation with FleishmanHillard’s Kevin Welman (Part 1)

    February 8, 2016

    A curiosity of Kevin Welman’s career, in the context of today’s fluid job market, as he has been with global communications agency FleishmanHillard for just over 20 years. Now the general manager of its Johannesburg office, Welman spoke to Media Update about his career and management style, among other topics. This is part one of a two part series. By Adam Wakefield - Media Update...

  • Check Yourself Before You Wreck Yourself

    February 3, 2016

    As of late, things in South Africa have been quite interesting. People offended, debates sparked, movements encouraged and law suits laid (and won). It’s been encouraging to watch the intensity of individual beliefs spark conversations, transparent conversations that needed to be had As individuals, this is great. But as employees of brands, things can become a little blurred. Most of us represent someone else’s reputation and image in the companies we work for or represent...

  • In 2016 the most successful PR professionals won’t be PR professionals

    January 28, 2016

    Kevin Welman, MD of FleishmanHillard, shares insights on the direction of the public relations industry. During a recent Breakfast Presentation hosted by PRISA, Kevin Welman, MD of FleishmanHillard, spoke about the direction in which public relations is headed, and what practitioners need to do to remain relevant… “I don’t like the term public relations, and I don’t refer to FleishmanHillard as a public relations firm,” he explains. “It is a communications firm that helps clients solve...