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  • So you want to know what the big deal is about Snapchat

    January 22, 2016

    The revolution will be Snapchatted. At least, that’s according to the Most Contagious 2015 report. Over the past year, the disappearing-message app has shaken off its sexting reputation and has become a content discovery platform every brand should be taking seriously. In January 2015, Snapchat introduced the Discover feature, a section of the app that allows brands to publish videos, articles and ads. Of course, this feature is reserved for a few curated brands that...

  • Looking Back on 2015

    January 19, 2016

    As we begin a new year at FleishmanHillard, we wanted to take a moment to look back on the last twelve months, to see what we have achieved, what lessons we have learned, and to highlight our most outstanding moment of the year. We are thrilled with what was yet another stellar year at FleishmanHillard. 2015 was filled with both challenges and successes, all of which have afforded the company and its staff members’ opportunities...

  • Communications and Business Acumen go hand in hand

    January 15, 2016

    With the public relations landscape constantly evolving, PR professionals have tried to reinvent themselves and the industry by shifting their focus to various elements such as authenticity, integration, creativity, storytelling, big data, etc., to remain relevant. Although many agencies and professionals are moving quickly to keep on top, one of the key areas that is most undervalued in the industry is working to build knowledge around business acumen. To be a good communicator, you need to...

  • If a brand isn’t on Instagram and no one is around to see it, does it even exist?

    January 14, 2016

    I was part of a pitch recently for an Instagram campaign, and the client said something that stuck with me. He relayed the story of his boss’s 16-year-old daughter. As part of a normal, everyday conversation among her and her friends, the topic of insurance came up following a social media ad campaign one of them had seen. The 16 year old brought up her father’s company and the youth benefits it offered. A friend...

  • Time for this dog to wag its own tail

    December 3, 2015

    For too long, public relations agencies have toiled surreptitiously, positioning our clients as role models, by pulling together resources, formulating new strategies, shaping and maintaining perceptions and assembling content for the right audience. We have spent years doing this for our clients, but it is time we started doing the same for ourselves. Industry awards garner substantial coverage for agencies, they provide the opportunity to profile great work as well as the agency itself. Big...

  • How far has communication really come in the last 10,000 years?

    November 23, 2015

    Not as far as you might expect. Ten thousand years ago we didn't have mobile phones. We didn't have televisions, newspapers, electricity, cars, heck; we didn't even have a fully established language. Yet this was the start of word of mouth, and equally important, the start of social influence. The medium may have been hieroglyphics, cave art, or even simple grunts; but nonetheless, this became the core of sharing information...

  • The essence of the corporate apology

    November 19, 2015

    Part one of this blog post explored the makeup of the public apology for corporates and public figures. While the steps needed to build an apology can be followed quite easily the public apology needs to be extremely measured in order to be successful. The Five Fundamentals of Apologising: In his book, The Five Languages of Apology, anthropologist Gary Chapman unpacks the ‘language’ needed to use to build an authentic apology. While these five “languages”...

  • FleishmanHillard in South Africa Awards 20 Bursaries

    November 16, 2015

    Education is the most powerful weapon which you can use to change the world.”- Nelson Mandela JOHANNESBURG, November 16, 2015 – FleishmanHillard, South Africa’s leading communications firm, has paid its first dividend from its pioneering black empowerment deal with the Imvula Trust. The dividend will provide bursaries for 20 children from previously disadvantaged communities to study through business degrees facilitated by the prestigious Maharishi Institute, a non-profit organisation based in Johannesburg.  A bursary is a...

  • Is South Africa a digital country?

    October 26, 2015

    Building a country’s reputation to be an aspirational investment and tourist destination can be hard to crack. Online searches play a big part in shaping the perception tourists, investors and potential residents hold. ‘The Digital Country,’ a concept brought to life by the branding practitioner, Filipe Torres, at the recent IPRA Annual Conference is defined as, “A country or a place that has triggered proactive interest from different Stakeholders towards that Country or that Place...

  • It’s hard for me to say I’m sorry – the art of the public apology

    October 16, 2015

    Apologising is difficult. Whether it’s to your partner, a friend or a member of your family, swallowing your pride and admitting you were wrong can be daunting - especially as you risk having your apology rejected. Spare a thought then for the spokesperson or head of a company who has to make his or her apology publically. They run the risk being rejected, not just by one person, but by a global audience. There are...