Archive
News & Opinions
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It’s Women’s Month – PR it, please!
August 30, 2016
“It’s Women’s Month and we’ll be giving branded journals to all the ladies in our office, we need to make a big hype about them, please PR it.” We’ve all been at the giving or receiving end of this brief or some variation of it. Now in principle, there is nothing wrong with celebrating the moments that make us proud, get our hearts racing and break the 9 – 5 mould. But a PR campaign...
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Stories: still the same thing
August 15, 2016
The more things change, the more they stay the same. Jean-Baptiste Alphonse Karr, the first person to ever say that, was a French critic, journalist and novelist – a professional storyteller. So much about the way we tell stories has changed. Fancy, new technology means our stories have to be Omni channel, multi-platform, snackable and sharable. Insights driven storytelling, thanks to social listening and online behaviourial analytics, has also meant that our stories are now being...
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FleishmanHillard’s Sharon Piehl Named to 2016 Loeries Live Events and PR Awards Jury
August 15, 2016
Sharon Piehl, managing director of FleishmanHillard’s South African office, has been selected to be part of the live events and PR jury at this year's Loeries Creative Week Durban. After spending four years as the lead of FleishmanHillard’s Brand Marketing portfolio, Piehl was appointed as Managing Director of FleishmanHillard Johannesburg in May 2016, and now oversees an award-winning team of over 70 communications specialists. Piehl, along with 12 other brand communications specialists in the Live Events and PR Categories...
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PR on the front line
August 11, 2016
During the six years that World War 2 took place, it is estimated that 60 million people were killed. A year after the war ended in 1945, former Pentagon employee Al Fleishman reached out to his writer friend and Navy veteran Bob Hillard and together they created FleishmanHillard that helped brands and businesses in general to communicate ideology and culture that spoke true to rebuilding a world in light of peace. Fast forward 56 years...
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Women’s Day 2016: The Rules FleishmanHillard Women live by that make them successful communications professionals
August 8, 2016
In celebration of Women's Day 2016, we asked a handful of FleishmanHillard women to tell us three rules that they live by, that make them successful women in public relations. This is what they had to say: 1. Chipo Nhapata Live with a thankful heart. Don’t take anything for granted, no matter how small. Karma is real – treat others the way you would like to be treated. Keep your integrity, no matter what the...
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What Mandela Taught us about Storytelling
July 26, 2016
As a communications agency, a part of brand communications is now about giving a voice to communities in need. Through the power of storytelling, we can contribute to solving broader societal issues and driving social inclusion. Storytelling gives us the ability to influence the way people understand the experiences of marginalised or underprivileged groups, and what needs to be done to help. Nelson Mandela was a masterful story-teller. After being imprisoned for 27 years, Mandela...
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#FH4Inclusion
July 25, 2016
As communications professionals, we speak about using the power of storytelling to bring about meaningful change. As part of our commitment to FleishmanHillard’s global social inclusion initiative, we decided to extend our professional use of storytelling, to contribute to the fight against inequality in education. Aligned with Mandela Day, an annual international day in honor of Nelson Mandela, FleishmanHillard Johannesburg decided to enrich the lives of 220 grade one (6-years-old’s) students, at Nooitgedacht Primary School. The school, based...
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FleishmanHillard wins at The In2 SABRE EMEA Awards
May 26, 2016
Last night, 25 June 2016, hundreds of public relations industry leaders gathered in Berlin for a one-day Summit and awards dinner to celebrate the best work our industry has to offer across the EMEA region. The In2 SABRE Awards recognise excellence in various categories of innovation and insight — with an emphasis on content creation — as well as PR agency management and marketing. We are pleased to announce that we won Most Innovative Agency...
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FleishmanHillard wins PRISA PRISMS Pan African Campaign of the Year for Discovery Network’s TLC Next Great Presenter Search
May 20, 2016
PRISA celebrated the 19th PRISM Awards on Sunday 17 April 2016, in Johannesburg. The Awards recognise excellence in the South African Public Relations industry and aim to highlight industry changes and the adaptability of agencies in the country. Pan African Campaign of the Year, an overarching PRISM Award, focused on the execution of a high-caliber PR campaign across the continent, was for the second year running, won by FleishmanHillard (FH). Last year, PRISA Awarded FleishmanHillard...
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Dying to make a profitable social connection
May 16, 2016
Not so long ago, marketers only used a limited range of mass communication channels such as newspapers, radio, and television to drive awareness about their companies’ products and services and consequently get customers into stores to buy and subscribe. Today, the internet and social media platforms have enabled customers to find all the info they need on said products and services, do pricing and benefits comparisons, read reviews, and participate in forums. Businesses are utilising...