Archive

Public Relations

  • Using partnerships to tell meaningful stories

    June 27, 2018

    Communication professionals will be familiar with the challenge of landing their clients’ stories in a fast-paced, competitive and cluttered media landscape. It has evolved significantly over the past years, and it is no surprise that old-fashioned press releases are no longer enough to pique a journalist’s interest to cover a story. Communication consultants have had to re-invent themselves and do things differently to keep up with the change. Understanding the media landscape and how audiences...

  • A PR professional in the making

    June 13, 2018

    I can still recall clearly the day I received a call from Angela, telling me that I have been selected as one of the interns at FleishmanHillard South Africa. I went running to class and I ran out of breath because I was so excited. I could not believe what I had just heard and I felt like I was daydreaming. My journey at FleishmanHillard has been nothing but the best I have ever had...