Reputation Capital

  • What is Reputation Capital and why is it important?

    March 7, 2018

    REPUTATION CAPITAL Previously a soft measure, now a cold hard commodity. As the world changes, the way we value brands and business as well as industry and political leaders is shifting with it. Technology has driven rapid advancement in communications and in the information age, this has had an immense impact on organisational – and broader – reputation. In the last decade, reputation has become equally as valuable a commodity as human, intellectual, and investment...