Taking your Digital Strategy from Good to Great

“Everything that can be digital, will become digital and everything that can be connected will be connected”. This was the headline message as Joshua Ross opened his keynote for Fleishman-Hillard at the IMC conference last week, defining what it could possibly mean to be great in digital activities.

From fridges to light bulbs, every industry is seeing a digital revolution. It is in this context that it comes as no surprise that organisations are placing a large emphasis on ‘winning in digital’.

Joshua Ross presenting at the Intergrated Marketing Communications ConferenceIn a workshop at the conference Joshua took delegates through 4 principles to building a digital strategy in the new connected world:

  1. Break up digital into clearly defined categories of capability
  2. Define your focus – categories where you need to win
  3. Establish a simple maturity model of what it means to become “great” in each category
  4. Conduct a sober assessment of current state (where we are now) relative to “great” and make an action plan to get there

A copy of the presentation Joshua delivered with the workshop notes, Digital Good To Great: Building Capability For A Connected World is available for download here

 

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