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Digital Insights Bulletin – July 2024
July 30, 2024
Hello from our team to yours! Latest insights - July 2024 In this July edition of our Digital Insights Bulletin, we bring you the latest trends, insights, and updates crucial for navigating the digital landscape. Our spotlight shines brightly on LinkedIn, a platform that has dominated discussions and strategies across the industry. LinkedIn’s Rolling Out a New Sponsored Post Option to Maximise Content Benefits LinkedIn is expanding its sponsored articles feature to include sponsored newsletters...
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Sabre Awards Africa 2023
April 20, 2023
We're incredibly proud of the work we achieved and in particular, we're excited to announce the following awards: Sabre Awards Africa 2023 Certificates of Excellence for the following work: Business-To-Business Marketing - Kerry Taste Manufacturing Facility Launch in Hammarsdale — Kerry with FleishmanHillard Media Relations: HMD Global Differentiated Media Relations — HMD Global, home of Nokia phones with FleishmanHillard Not for Profit/Charities: Speak Up Campaign — TEARS Foundation with FleishmanHillard Technology: HMD Global Nokia T20 Tablet Launch — HMD Global, home of Nokia...
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The metaverse – Is it important for your business?
June 2, 2022
The metaverse – Is it important for your business? The metaverse is the latest in a string of buzzwords that has captured the imagination of the public. While internet fads will come and go (like hairstyles and fashions), it may be difficult to know which ones to ignore, and which ones will become table stakes. After all, many businesses believed social media just a craze. So then, do you need the metaverse to make your...
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Bringing brands into a cause-related conversation successfully
September 4, 2020
Reflecting on Women’s Month is always a sobering activity. This year put a particularly stark spotlight on the brutal realities that many women have had to endure during this lockdown period. An analysis of conversations by women in SA during this month showed that there were more than 39,000 mentions during August and more than 10 key topics being spoken about, including job equality, gender-inclusive language, celebrating womanhood, and gender-based violence. There’s no denying that...
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Online shopping in South Africa: are your virtual doors open for business?
August 25, 2020
If there’s one thing we’re good at – it’s spotting an opportunity in crisis. Unfortunately, the crisis we do speak of is the global pandemic that has shaken the foundation of our day-to-day behaviour and ways of working. The new social and economic environment we’re faced with has forced South Africa, and the world, to act fast and adapt where possible. In particular our uptake of digital and social solutions, and more specifically, online shopping...
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Being an Intern during a pandemic…
August 19, 2020
Author: Nechia Khuzwayo, Intern, FleishmanHillard, Social & Innovation Many think that internships are about fetching coffee and picking up effortless work that falls to the side. Amidst the pandemic, it may be fewer coffee runs, but the truth is being an intern, even the support-kind, is as taxing as a full-time job. And wanting to develop it into something bigger, is part of this strive. Though ways of working have changed, the benefits and expectations...
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9 tips for better video meetings
July 30, 2020
Author: Pippa Galbraith, Content Specialist, Social & Innovation As video-conferencing has fast become our new norm across work and social life, we whipped up a couple hard ‘n fast protocols to make it a better experience for everyone. Welcome to the new-age netiquette of everything gone virtual. Arrive early. Like any work meeting, get in early. Most virtual meeting rooms open five minutes before, so log on and set up. Small talk making you anxious?...
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How to virtually close the client relationship gap
July 23, 2020
Author: Charles Rathumbu, Digital Account Manager In the past few months, we’ve all seen major changes within industries, especially the communications field. There’s been a shift from relying on physical interactions to virtual ones including meetings, conferences, and events. Major brand events such as the Facebook F8 developer conference, the Mobile World Congress, and the Google News Initiative summit had to be cancelled. IBM cancelled their annual 'IBM Think 2020' conference but the company chose...
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Top Tips For Launching a Product In a Pandemic
July 14, 2020
The following article is an extract from the latest FleishmanHillard global report: Recovery and Resurgence Communications: what tech sector pros need to do now. Author: Paula Conhain, Senior Vice President and Partner, Corporate Reputation, San Francisco Launching a product in a pandemic. As PR counselors, it sounds exactly like the kind of thing we’d vehemently advise clients NOT to do. But what happens when their business cannot afford to cancel? When they operate in a...
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The Case For Creativity In Reemergence
July 3, 2020
The following article is an extract from the latest FleishmanHillard global report: Recovery and Resurgence Communications: what tech sector pros need to do now. Author: Jared Carneson, Senior Vice President and Senior Partner, FleishmanHillard San Francisco. While the verdict is out on which behavioral shift takes center stage in a post-pandemic reemergence, people cannot deny that COVID-19 has forced rapid digital transformation at scale. And most likely, there is no going back. As we seek...