Archive

News & Opinions

  • Sailing in 2020 Social Trends

    November 25, 2019

    From the rise in stories, new video edits and vintage filters, the best of social media in 2019 is coming to a very quick close. Excitingly though, is the rise in interesting comebacks and increased evidence of customized platform-use, not to mention key advancements in data security. For brands, and influencers, strategic presence, collaborations and audience content consumption insights will become even more important as we sail into 2020. #1: YouTube is the new YouTube...

  • When trust breaks, where to from here?

    November 11, 2019

    Corporates in South Africa (and globally) are facing a crisis of trust. In fact, United Nations Secretary-General António Guterres opened the General Assembly at the end of 2018 with the observation that “our world is suffering from a bad case of ‘Trust Deficit Disorder.’” In some respects, I imagine the South African public is feeling let down by its relationship with those in charge – the smart people we trust with our wellbeing and to keep...

  • The Power of You

    August 30, 2019

    Anyone who has been job hunting knows it is an incredibly challenging task – one made infinitely more difficult when there is a shortage of jobs available. South Africa has a high national unemployment rate at 27.6%, and youth unemployment stands at an all-time high of 55.2%.  Unsurprisingly, being unemployed comes with heightened levels of stress. Some of the more apparent stressors are financially based - the loss of income, for example - but others...

  • The Sunday World has closed, where to from here?

    June 7, 2019

    South Africa’s media is facing tough times, and with the announcement of Sunday World closing, the South African National Editors Forum (SANEF) has called for media houses to think “creatively and responsibly about implementing new, sustainable business models.” Yet corporates still rely on journalists to cover events, print their opinion pieces and publish content that serves in the public interest. So likewise, we call for South African corporates to consider new ways of working with...

  • AWARDS

    January 1, 2019

    We're incredibly proud of the work we achieved in 2018. In particular, we're excited to announce the following awards:   PRISM Awards 2018 Mastercard: Silver PAUL: Bronze   Sabre Awards Africa 2018 PAUL: Winner Mastercard: Winner Dulux: Certificate of Excellence   Well done to all the teams involved and we look forward to seeing you in 2019!    ...

  • The Evolutionary reversal of Digitalisation

    September 10, 2018

    The last 3 years have seen brands furiously trying to keep up with the digital demands of consumers. More than ever, businesses now understand that people don’t go looking for where they are, they need to be where their audiences are. But there is one glaring thing that challenges that. Despite the investments into User Experience and the Online Journey, there is an evolutionary reversal of online shopping that exists, and it’s not going away...

  • Great minds don’t think alike

    August 8, 2018

    Cognitive Diversity is a term that we’re hearing more and more about, not only in communications, but in various industries, across a variety of sectors. In their 2018 Trends Brief, Sparks and Honey identified “Cognitive Diversity” as an important ideological trend for the year. The concept recommends bringing together people with different ways of thinking and distinctive working styles to create a debate and ultimately produce more creative ideas.  Cognitive diversity is not predicted by...

  • My internship journey

    July 20, 2018

    Everyone in the office calls me Mo, short for Motlotlo. I am currently an intern at FleishmanHillard South Africa. I work with the Corporate and Africa Comms team, headed by Trevor Chueu alongside Thembi Tlale and Janie Norton. I first heard of FleishmanHillard in 2016, during my second year at university, while I was browsing the internet for internship opportunities. When a recommended list of communications agencies popped up, I came across FleishmanHillard and as...

  • Using partnerships to tell meaningful stories

    June 27, 2018

    Communication professionals will be familiar with the challenge of landing their clients’ stories in a fast-paced, competitive and cluttered media landscape. It has evolved significantly over the past years, and it is no surprise that old-fashioned press releases are no longer enough to pique a journalist’s interest to cover a story. Communication consultants have had to re-invent themselves and do things differently to keep up with the change. Understanding the media landscape and how audiences...

  • A PR professional in the making

    June 13, 2018

    I can still recall clearly the day I received a call from Angela, telling me that I have been selected as one of the interns at FleishmanHillard South Africa. I went running to class and I ran out of breath because I was so excited. I could not believe what I had just heard and I felt like I was daydreaming. My journey at FleishmanHillard has been nothing but the best I have ever had...