Archive
PR
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9 tips for better video meetings
July 30, 2020
Author: Pippa Galbraith, Content Specialist, Social & Innovation As video-conferencing has fast become our new norm across work and social life, we whipped up a couple hard ‘n fast protocols to make it a better experience for everyone. Welcome to the new-age netiquette of everything gone virtual. Arrive early. Like any work meeting, get in early. Most virtual meeting rooms open five minutes before, so log on and set up. Small talk making you anxious?...
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How to virtually close the client relationship gap
July 23, 2020
Author: Charles Rathumbu, Digital Account Manager In the past few months, we’ve all seen major changes within industries, especially the communications field. There’s been a shift from relying on physical interactions to virtual ones including meetings, conferences, and events. Major brand events such as the Facebook F8 developer conference, the Mobile World Congress, and the Google News Initiative summit had to be cancelled. IBM cancelled their annual 'IBM Think 2020' conference but the company chose...
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Top Tips For Launching a Product In a Pandemic
July 14, 2020
The following article is an extract from the latest FleishmanHillard global report: Recovery and Resurgence Communications: what tech sector pros need to do now. Author: Paula Conhain, Senior Vice President and Partner, Corporate Reputation, San Francisco Launching a product in a pandemic. As PR counselors, it sounds exactly like the kind of thing we’d vehemently advise clients NOT to do. But what happens when their business cannot afford to cancel? When they operate in a...
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Ushering In a New Era
June 12, 2020
According to McKinsey we face a structural break where patterns of behavior have changed overnight and will not return to the status quo. It’s the end of an era and it remains to be seen which companies will be leading industries where the underlying structure has changed dramatically; writing the rules for the new economy. The following is adapted from FleishmanHillard Global: True Intelligence. Return As the South African Government begins to ease restrictions...
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The COVID-19 Consumer
June 4, 2020
During a global pandemic and a nation-wide lockdown, consumers have been forced to change their daily routines. Not only are they spending more time indoors, but they’re also spending 50% more time online. As a result, shopper behaviour has changed and businesses are seeing the impact of this. Even with these changes and harsh restrictions, 75% of consumers don’t want brands to disappear but instead, want to see a clear shift in strategy that highlights...