Archive

Communications

  • Celebrating Freedom Day in a time of COVID-19

    April 27, 2020

    Reflect - On what is important Freedom Day commemorates the first democratic post-apartheid non-racial elections held on April 27th 1994, which saw Nelson Mandela elected as President, and made freedom an inalienable right for all the citizens of South Africa - regardless of race, gender or creed. Today, this symbolic time in our history is being celebrated while the country, and the globe as a whole, finds itself at war with the COVID-19 pandemic. As...

  • Using partnerships to tell meaningful stories

    June 27, 2018

    Communication professionals will be familiar with the challenge of landing their clients’ stories in a fast-paced, competitive and cluttered media landscape. It has evolved significantly over the past years, and it is no surprise that old-fashioned press releases are no longer enough to pique a journalist’s interest to cover a story. Communication consultants have had to re-invent themselves and do things differently to keep up with the change. Understanding the media landscape and how audiences...