June 27, 2018
Communication professionals will be familiar with the challenge of landing their clients’ stories in a fast-paced, competitive and cluttered media landscape. It has evolved significantly over the past years, and it is no surprise that old-fashioned press releases are no longer enough to pique a journalist’s interest to cover a story. Communication consultants have had to re-invent themselves and do things differently to keep up with the change. Understanding the media landscape and how audiences...