• More updates for Facebook reporting

    February 13, 2018

    Facebook is updating the way organic reach is reported, which may result in some Pages seeing lower figures than before. Before you panic, it’s important to note that the number of people who actually see and engage with your content should not change – Facebook is simply updating organic reach counts to be consistent with paid reach counts. Previously, organic reach was based on how many times a post was delivered in the News Feed. Now...

  • Call It Magic, Call It True

    October 20, 2017

    One of the best parts of my job is being able to share an insight with a colleague or client. Seeing their reaction and excitement is magical. There have been many occasions where someone asks, “What are the insights?” and the reply was, “Engagements are up 10%.” A great data point, but hardly an insight that will lead to actionable change in any organisation. What are insights? Put simply, they are gained by analysing data...