brand communication

  • Bringing brands into a cause-related conversation successfully

    September 4, 2020

    Reflecting on Women’s Month is always a sobering activity. This year put a particularly stark spotlight on the brutal realities that many women have had to endure during this lockdown period. An analysis of conversations by women in SA during this month showed that there were more than 39,000 mentions during August and more than 10 key topics being spoken about, including job equality, gender-inclusive language, celebrating womanhood, and gender-based violence. There’s no denying that...

  • Ushering In a New Era

    June 12, 2020

      According to McKinsey we face a structural break where patterns of behavior have changed overnight and will not return to the status quo. It’s the end of an era and it remains to be seen which companies will be leading industries where the underlying structure has changed dramatically; writing the rules for the new economy. The following is adapted from FleishmanHillard Global: True Intelligence. Return As the South African Government begins to ease restrictions...

  • The COVID-19 Consumer

    June 4, 2020

    During a global pandemic and a nation-wide lockdown, consumers have been forced to change their daily routines. Not only are they spending more time indoors, but they’re also spending 50% more time online. As a result, shopper behaviour has changed and businesses are seeing the impact of this. Even with these changes and harsh restrictions, 75% of consumers don’t want brands to disappear but instead, want to see a clear shift in strategy that highlights...