• Great minds don’t think alike

    August 8, 2018

    Cognitive Diversity is a term that we’re hearing more and more about, not only in communications, but in various industries, across a variety of sectors. In their 2018 Trends Brief, Sparks and Honey identified “Cognitive Diversity” as an important ideological trend for the year. The concept recommends bringing together people with different ways of thinking and distinctive working styles to create a debate and ultimately produce more creative ideas.  Cognitive diversity is not predicted by...