Archive
social media
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The COVID-19 Consumer
June 4, 2020
During a global pandemic and a nation-wide lockdown, consumers have been forced to change their daily routines. Not only are they spending more time indoors, but they’re also spending 50% more time online. As a result, shopper behaviour has changed and businesses are seeing the impact of this. Even with these changes and harsh restrictions, 75% of consumers don’t want brands to disappear but instead, want to see a clear shift in strategy that highlights...
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10 Digital Communication Trends for 2018 and Beyond
June 8, 2018
By: Wendy Tayler 2018 has been a busy year so far, these are some of the trends and insights you can look out for in the upcoming months...
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5 Reasons your business needs SEO
May 21, 2018
With over 85 percent of consumers taking to online search engines to find the service they’re looking for, just having a website is no longer enough. With more leads than ever being generated online, your business needs to act smarter and faster to pick them up. According to a HubSpot study, 75 percent of internet users never scroll past the first page of the Search Engine Results Page (SERPs). Other than first page ranking, how...
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Twitter makes life on social real hard for fake news
March 19, 2018
Twitter is one of the most popular social networks, hitting 8 million users in South Africa at the end of 2017. In the past couple of years, governments, political figures, celebrities and brands have all tapped into the power of this social network, by using it as a communication channel. The influence that the micro-blogging service wields cannot be ignored. Unfortunately, this influence has also attracted some of the more nefarious parts of society, those...
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More updates for Facebook reporting
February 13, 2018
Facebook is updating the way organic reach is reported, which may result in some Pages seeing lower figures than before. Before you panic, it’s important to note that the number of people who actually see and engage with your content should not change – Facebook is simply updating organic reach counts to be consistent with paid reach counts. Previously, organic reach was based on how many times a post was delivered in the News Feed. Now...
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What’s next for Twitter?
November 17, 2017
By Bongani Masombuka, Senior Account Executive Last week Twitter announced it would double the limit for tweets to 280 characters, in a bid to draw in more users and boost engagement for the social network. This comes on the back of the introduction of a number of products that Twitter has rolled out over the past few months, ultimately making the service easier for brands. These include a self-service advertising subscription aimed at small businesses...