“Everything that can be digital, will become digital and everything that can be connected will be connected”. This was the headline message as Joshua Ross opened his keynote for Fleishman-Hillard at the IMC conference last week, defining what it could possibly mean to be great in digital activities.
From fridges to light bulbs, every industry is seeing a digital revolution. It is in this context that it comes as no surprise that organisations are placing a large emphasis on ‘winning in digital’.
In a workshop at the conference Joshua took delegates through 4 principles to building a digital strategy in the new connected world:
- Break up digital into clearly defined categories of capability
- Define your focus – categories where you need to win
- Establish a simple maturity model of what it means to become “great” in each category
- Conduct a sober assessment of current state (where we are now) relative to “great” and make an action plan to get there
A copy of the presentation Joshua delivered with the workshop notes, Digital Good To Great: Building Capability For A Connected World is available for download here.
