Archive

Opinions

  • So you want to know what the big deal is about Snapchat

    January 22, 2016

    The revolution will be Snapchatted. At least, that’s according to the Most Contagious 2015 report. Over the past year, the disappearing-message app has shaken off its sexting reputation and has become a content discovery platform every brand should be taking seriously. In January 2015, Snapchat introduced the Discover feature, a section of the app that allows brands to publish videos, articles and ads. Of course, this feature is reserved for a few curated brands that...

  • Looking Back on 2015

    January 19, 2016

    As we begin a new year at FleishmanHillard, we wanted to take a moment to look back on the last twelve months, to see what we have achieved, what lessons we have learned, and to highlight our most outstanding moment of the year. We are thrilled with what was yet another stellar year at FleishmanHillard. 2015 was filled with both challenges and successes, all of which have afforded the company and its staff members’ opportunities...

  • Communications and Business Acumen go hand in hand

    January 15, 2016

    With the public relations landscape constantly evolving, PR professionals have tried to reinvent themselves and the industry by shifting their focus to various elements such as authenticity, integration, creativity, storytelling, big data, etc., to remain relevant. Although many agencies and professionals are moving quickly to keep on top, one of the key areas that is most undervalued in the industry is working to build knowledge around business acumen. To be a good communicator, you need to...

  • If a brand isn’t on Instagram and no one is around to see it, does it even exist?

    January 14, 2016

    I was part of a pitch recently for an Instagram campaign, and the client said something that stuck with me. He relayed the story of his boss’s 16-year-old daughter. As part of a normal, everyday conversation among her and her friends, the topic of insurance came up following a social media ad campaign one of them had seen. The 16 year old brought up her father’s company and the youth benefits it offered. A friend...

  • How far has communication really come in the last 10,000 years?

    November 23, 2015

    Not as far as you might expect. Ten thousand years ago we didn't have mobile phones. We didn't have televisions, newspapers, electricity, cars, heck; we didn't even have a fully established language. Yet this was the start of word of mouth, and equally important, the start of social influence. The medium may have been hieroglyphics, cave art, or even simple grunts; but nonetheless, this became the core of sharing information...

  • The essence of the corporate apology

    November 19, 2015

    Part one of this blog post explored the makeup of the public apology for corporates and public figures. While the steps needed to build an apology can be followed quite easily the public apology needs to be extremely measured in order to be successful. The Five Fundamentals of Apologising: In his book, The Five Languages of Apology, anthropologist Gary Chapman unpacks the ‘language’ needed to use to build an authentic apology. While these five “languages”...

  • Is South Africa a digital country?

    October 26, 2015

    Building a country’s reputation to be an aspirational investment and tourist destination can be hard to crack. Online searches play a big part in shaping the perception tourists, investors and potential residents hold. ‘The Digital Country,’ a concept brought to life by the branding practitioner, Filipe Torres, at the recent IPRA Annual Conference is defined as, “A country or a place that has triggered proactive interest from different Stakeholders towards that Country or that Place...

  • It’s hard for me to say I’m sorry – the art of the public apology

    October 16, 2015

    Apologising is difficult. Whether it’s to your partner, a friend or a member of your family, swallowing your pride and admitting you were wrong can be daunting - especially as you risk having your apology rejected. Spare a thought then for the spokesperson or head of a company who has to make his or her apology publically. They run the risk being rejected, not just by one person, but by a global audience. There are...

  • The evolution of storytelling

    October 15, 2015

    I recently attended Digital Edge Live 2015 held in Sandton. The conference examines trends in the digital space and how they affect the communications industry. The theme was “Making Stories” and explored the demands being placed on storytelling today. The stage was shared by more than twenty impressive speakers including the keynote speaker; award-winning writer, director, actor, producer and author Spike Lee. While most people at the event were there to hear Lee speak, I...

  • A window into how great things happen when you use the right team

    August 24, 2015

    Product launches are a dime a dozen in the technology industry, but truly great moments only come around once in a blue moon. On the 29th of July 2015, one such a historic moment occurred when Microsoft South Africa hosted a celebratory event at Mary Fitzgerald Square in Johannesburg CBD in partnership with Intel, Dell and HP. The purpose of this event was to launch Windows 10, which was not only the latest and greatest...