Archive
Year: 2012
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Sustainability and Corporate Reporting – A Waltz, Not a Toi-Toi!
May 30, 2012
A reawakening in consulting prowess where needed most For a long time, there has existed a Tower of Babel type communications gap between a company’s number-crunching financial controllers (custodians of its tangible assets) and the brand-aware CSI managers and story-tellers (custodians of its intangible assets). While a rickety bridge exists in the human resources portfolio, environmental and social dialects often get lost in translation. Corporate reporting made its infantile first steps during the Coming of...
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Microsoft So.Cl – Not a Facebook Rival
May 29, 2012
Officially launched this week, new social network “So.Cl” is the creation of the Microsoft Research FUSElabs - that accidentally went online a few months ago. More like Pinterest than Facebook, and aimed predominantly at a student market, So.Cl is a site aimed around sharing web-based visually stimulating content within general interest categories – like movies, sports and cars. In FUSElabs words, it is “focused on exploring the possibilities of social search for the purpose of...
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The Sustainable Development Story: Applying the 5W&H Reporting Principles
May 28, 2012
WHO? WHAT? WHEN? WHERE? WHY? HOW? WHO? In a nutshell, all of humanity – whether active or passive in our global village’s activities. As representatives of this planet, of countries, of age and social groupings, and of industries, our mere existence affects the issues facing us. WHAT? The implications of climate change, waste, financial crisis and poverty have converged in the collective consciousness – implicating governments, corporations and societies in the process...
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Bloggers Speak Out on How PR’s Stack Up
May 23, 2012
Take the rise in the value of a personal recommendation and pair it with the importance Google places on indexing blogs, and it’s no wonder the PR industry is engaging with bloggers more than ever before. Many even prefer engaging with bloggers over the more ‘rigid’ and often ‘red-taped’ traditional media. To understand the trends, faux pas and learning for the PR industry when engaging in this space, we approached the country’s top 50 bloggers...
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In the Shoes…of an Intern
May 16, 2012
You’ve just landed an internship! Congratulations! This is an exciting first step towards your future career! However, internships might not be what you had envisioned throughout university, and could be the cause of a bit of a rough transition from the student life to the professional life...
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Whose Responsibility Is It, Anyway?
May 14, 2012
On Friday evening I left our European GM’s meeting in Milan with a sense of quiet optimism. It’s no secret that we are navigating very tough business conditions across the EMEA region, I overheard the following statement at the meeting “we are in the middle of the business equivalent of World War II” however even in these difficult times FH South Africa is standing tall and weathering the storm to a fair degree. Our internal...
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Can PR in the Travel and Tourism Sector Boost Ailing Economies?
May 4, 2012
As world and business leaders around the globe gaze in astonishment at the Euro Zone crises and subsequent fall out for citizens and companies alike, it is no surprise that the travel and tourism sector in the United Kingdom (UK) are recommending PR support to boost economies in hard-hit nations such as Greece. The Association of Independent Tour Operators and the Federation of Tour Operators in the UK have put their weight behind an open...
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SA Press Regulation Overhaul Good for Democracy, PR
May 2, 2012
South Africa’s system of newspaper self-regulation is expected to undergo a major overhaul in line with recommendations by the Press Freedom Commission (PFC) last week. Most importantly, the commission has recommended that the current system of self-regulation be replaced by a new system of independent co-regulation. The commission describes the proposed system, which will be unique to South Africa, thus...
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Diary of an Intern, by Current and Former Interns at Fleishman-Hillard
April 26, 2012
As one starts a career in communications it is natural to wonder how the real life experience of working will match up to perceptions developed at university or college. We aim to empower you by providing relevant advice and sharing our own experiences of being an intern. Meet FH’s current and former interns, here to guide and support you all the way: ...
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The Concept of Measurement Is Often Confused With Counting
April 24, 2012
When I approached a real estate agent to sell my house, he gave me his terms: 1.5% commission on the final selling price. In this digital day and age, I’m not very fond of that model, because through online catalogues your house virtually sells itself. I wanted more value for my money. So I asked him if he was up for an experiment: “what if I tell you what I ultimately want for my house...