Archive

Year: 2012

  • Facing up to the Faceless Man

    September 10, 2012

    The Internet, since the origin of the first chat room, has allowed us to be whomever we wish to be,  ourselves or even  Justin Harrison; whistle blower, self-proclaimed Internet entrepreneur, and if we are to believe the rather convincing evidence that 2Oceansvibe has uncovered: a rather uninspired pseudonym. See the article here...

  • Va va Voom – Wealth Management; Play to Win!

    September 7, 2012

    I believe we have cracked the code in telling the investment and risk story! Wealth management remains a complex topic. But with all the information at our fingertips, we still remain uninformed about the very thing that has a great effect on us-our money. Often it is not taken seriously until we retire and by then, it’s too late. Our life journey needs careful planning and financial resources in order for us to survive. The...

  • The Price of Luxury

    September 4, 2012

    Consumers are attracted to luxury but what defines it? Luxury for me is indulging in Lindt chocolates, possessing a GHD to tame my wild frizz, taking a long island vacation and spending quality time with my children. According to a report in The New York Times (August 2011), Nordstrom has a waiting list for a Chanel sequined tweed coat with a $9,010 price. Mercedes-Benz US said it sold more cars in July last year than...

  • Boxing Smarter

    July 26, 2012

    Each and every year the general public groans when the Minister of Finance increases “sin taxes”, and yes this goes up each and every year. Those that smoke and drink alcohol cringe at having to spend a few cents more on a pack of smokes or their favourite bottle of wine. Looming on the horizon is an even bigger wakeup call to the alcohol industry. In 2011 Dr Aaron Motsoaledi, the Minister of Health, began...

  • Working and Studying – A Good Choice if You Play It Right!

    July 19, 2012

    Unemployment in South Africa stands at an alarming rate of 25.2 %, with young people being the most affected. So for young people such as myself who are lucky enough to not be a statistic, we have to work hard, giving it our all. That means making sure we are good at what we do and that we add great value. What happens then if you get bitten by the study bug and need to improve your...

  • Editors Should Pick PR Brains For A Change

    July 10, 2012

    Two Fridays ago, 13 colleagues from the Fleishman Johannesburg office visited the head office of Avusa Media, home to newspapers and magazines including Sunday Times, Sowetan, Business Day, Financial Mail, The Times, The Herald, Weekend Post, Daily Dispatch, Elle and Home Owner. The idea behind the visits is to give our client service teams, especially juniors, a feel for the newsrooms, to get them to see first-hand how the news gathering process works. Understanding journalists’ needs...

  • What You Learn as an Intern… In Technology!

    June 26, 2012

    Starting out your professional career as an Intern definitely has its benefits. You quickly learn that a 7am start is normal, Microsoft Outlook is your best friend, time management becomes your worst enemy, coffee evolves into your new diet, reports become your life and amongst all of that, you won’t become MD overnight. However, the amount of knowledge you gain in a short few months is astounding. Knowledge is king and as an intern you...

  • Fleishman-Hillard Appointed PR Agency for Discovery Networks

    June 22, 2012

    Fleishman-Hillard, one of the country’s leading public relations agencies, has recently been appointed as the PR partner to Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) in South Africa. In a seven way pitch, Fleishman-Hillard ticked all the boxes in terms of what the Discovery Networks CEEMEA team was looking for. “We embarked on a gruelling process to identify the perfect PR partner for Discovery Networks. An Agency that could not only...

  • The Earned Space Conundrum

    June 11, 2012

    Last week I attended the annual Integrated Marketing Conference in Cape Town, the conference brings together 200 people from leading advertising, digital, PR agencies as well as marketing directors from many corporates for two days of presentations and workshops. The calibre of the discussion was world class, the open frank manner in which the presentations were conducted was encouraging...

  • To Travel or Not to Travel – That Is the Question!

    June 5, 2012

    Following clashes between police and supporters of Maldives’ President Mohamed Nasheed back in February, I wondered with trepidation if my dream honeymoon in the Maldives would be crushed by the political unrest in Male! Once demonstrations had turned violent and news broke of clashes spreading to outlying islands, I pictured myself spending my honeymoon at home, or (if we were hell bent on going) ducking bullets. Our honeymoon was booked at Club Med Kani, a...