Archive

News & Opinions

  • The Evolutionary reversal of Digitalisation

    September 10, 2018

    The last 3 years have seen brands furiously trying to keep up with the digital demands of consumers. More than ever, businesses now understand that people don’t go looking for where they are, they need to be where their audiences are. But there is one glaring thing that challenges that. Despite the investments into User Experience and the Online Journey, there is an evolutionary reversal of online shopping that exists, and it’s not going away...

  • Great minds don’t think alike

    August 8, 2018

    Cognitive Diversity is a term that we’re hearing more and more about, not only in communications, but in various industries, across a variety of sectors. In their 2018 Trends Brief, Sparks and Honey identified “Cognitive Diversity” as an important ideological trend for the year. The concept recommends bringing together people with different ways of thinking and distinctive working styles to create a debate and ultimately produce more creative ideas.  Cognitive diversity is not predicted by...

  • My internship journey

    July 20, 2018

    Everyone in the office calls me Mo, short for Motlotlo. I am currently an intern at FleishmanHillard South Africa. I work with the Corporate and Africa Comms team, headed by Trevor Chueu alongside Thembi Tlale and Janie Norton. I first heard of FleishmanHillard in 2016, during my second year at university, while I was browsing the internet for internship opportunities. When a recommended list of communications agencies popped up, I came across FleishmanHillard and as...

  • Using partnerships to tell meaningful stories

    June 27, 2018

    Communication professionals will be familiar with the challenge of landing their clients’ stories in a fast-paced, competitive and cluttered media landscape. It has evolved significantly over the past years, and it is no surprise that old-fashioned press releases are no longer enough to pique a journalist’s interest to cover a story. Communication consultants have had to re-invent themselves and do things differently to keep up with the change. Understanding the media landscape and how audiences...

  • A PR professional in the making

    June 13, 2018

    I can still recall clearly the day I received a call from Angela, telling me that I have been selected as one of the interns at FleishmanHillard South Africa. I went running to class and I ran out of breath because I was so excited. I could not believe what I had just heard and I felt like I was daydreaming. My journey at FleishmanHillard has been nothing but the best I have ever had...

  • 10 Digital Communication Trends for 2018 and Beyond

    June 8, 2018

    By: Wendy Tayler 2018 has been a busy year so far, these are some of the trends and insights you can look out for in the upcoming months...

  • Adapt or die: brands and cultural diversity across Africa

    May 29, 2018

    A one-size-fits-all approach to marketing communications does not work in Africa, or any of its 54 countries. Yes, there is a huge sense of optimism around Africa, and we continue to find our voice, but to build on and harness the massive progress we have already made, there is a real need for African-born creativity to be recognised and respected by an international community. This means that when businesses from beyond African borders plan to...

  • 5 Reasons your business needs SEO

    May 21, 2018

    With over 85 percent of consumers taking to online search engines to find the service they’re looking for, just having a website is no longer enough. With more leads than ever being generated online, your business needs to act smarter and faster to pick them up. According to a HubSpot study, 75 percent of internet users never scroll past the first page of the Search Engine Results Page (SERPs). Other than first page ranking, how...

  • Twitter makes life on social real hard for fake news

    March 19, 2018

    Twitter is one of the most popular social networks, hitting 8 million users in South Africa at the end of 2017. In the past couple of years, governments, political figures, celebrities and brands have all tapped into the power of this social network, by using it as a communication channel. The influence that the micro-blogging service wields cannot be ignored. Unfortunately, this influence has also attracted some of the more nefarious parts of society, those...

  • What is Reputation Capital and why is it important?

    March 7, 2018

    REPUTATION CAPITAL Previously a soft measure, now a cold hard commodity. As the world changes, the way we value brands and business as well as industry and political leaders is shifting with it. Technology has driven rapid advancement in communications and in the information age, this has had an immense impact on organisational – and broader – reputation. In the last decade, reputation has become equally as valuable a commodity as human, intellectual, and investment...