social media

  • Twitter makes life on social real hard for fake news

    March 19, 2018

    Twitter is one of the most popular social networks, hitting 8 million users in South Africa at the end of 2017. In the past couple of years, governments, political figures, celebrities and brands have all tapped into the power of this social network, by using it as a communication channel. The influence that the micro-blogging service wields cannot be ignored. Unfortunately, this influence has also attracted some of the more nefarious parts of society, those...

  • More updates for Facebook reporting

    February 13, 2018

    Facebook is updating the way organic reach is reported, which may result in some Pages seeing lower figures than before. Before you panic, it’s important to note that the number of people who actually see and engage with your content should not change – Facebook is simply updating organic reach counts to be consistent with paid reach counts. Previously, organic reach was based on how many times a post was delivered in the News Feed. Now...

  • What’s next for Twitter?

    November 17, 2017

    By Bongani Masombuka, Senior Account Executive Last week Twitter announced it would double the limit for tweets to 280 characters, in a bid to draw in more users and boost engagement for the social network. This comes on the back of the introduction of a number of products that Twitter has rolled out over the past few months, ultimately making the service easier for brands. These include a self-service advertising subscription aimed at small businesses...