Archive
Year: 2019
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Sailing in 2020 Social Trends
November 25, 2019
From the rise in stories, new video edits and vintage filters, the best of social media in 2019 is coming to a very quick close. Excitingly though, is the rise in interesting comebacks and increased evidence of customized platform-use, not to mention key advancements in data security. For brands, and influencers, strategic presence, collaborations and audience content consumption insights will become even more important as we sail into 2020. #1: YouTube is the new YouTube...
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When trust breaks, where to from here?
November 11, 2019
Corporates in South Africa (and globally) are facing a crisis of trust. In fact, United Nations Secretary-General António Guterres opened the General Assembly at the end of 2018 with the observation that “our world is suffering from a bad case of ‘Trust Deficit Disorder.’” In some respects, I imagine the South African public is feeling let down by its relationship with those in charge – the smart people we trust with our wellbeing and to keep...
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The Power of You
August 30, 2019
Anyone who has been job hunting knows it is an incredibly challenging task – one made infinitely more difficult when there is a shortage of jobs available. South Africa has a high national unemployment rate at 27.6%, and youth unemployment stands at an all-time high of 55.2%. Unsurprisingly, being unemployed comes with heightened levels of stress. Some of the more apparent stressors are financially based - the loss of income, for example - but others...
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The Sunday World has closed, where to from here?
June 7, 2019
South Africa’s media is facing tough times, and with the announcement of Sunday World closing, the South African National Editors Forum (SANEF) has called for media houses to think “creatively and responsibly about implementing new, sustainable business models.” Yet corporates still rely on journalists to cover events, print their opinion pieces and publish content that serves in the public interest. So likewise, we call for South African corporates to consider new ways of working with...
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AWARDS
January 1, 2019
We're incredibly proud of the work we achieved in 2018. In particular, we're excited to announce the following awards: PRISM Awards 2018 Mastercard: Silver PAUL: Bronze Sabre Awards Africa 2018 PAUL: Winner Mastercard: Winner Dulux: Certificate of Excellence Well done to all the teams involved and we look forward to seeing you in 2019! ...