Archive
News & Opinions
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Fleishman-Hillard Appointed PR Agency for Discovery Networks
June 22, 2012
Fleishman-Hillard, one of the country’s leading public relations agencies, has recently been appointed as the PR partner to Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) in South Africa. In a seven way pitch, Fleishman-Hillard ticked all the boxes in terms of what the Discovery Networks CEEMEA team was looking for. “We embarked on a gruelling process to identify the perfect PR partner for Discovery Networks. An Agency that could not only...
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The Earned Space Conundrum
June 11, 2012
Last week I attended the annual Integrated Marketing Conference in Cape Town, the conference brings together 200 people from leading advertising, digital, PR agencies as well as marketing directors from many corporates for two days of presentations and workshops. The calibre of the discussion was world class, the open frank manner in which the presentations were conducted was encouraging...
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To Travel or Not to Travel – That Is the Question!
June 5, 2012
Following clashes between police and supporters of Maldives’ President Mohamed Nasheed back in February, I wondered with trepidation if my dream honeymoon in the Maldives would be crushed by the political unrest in Male! Once demonstrations had turned violent and news broke of clashes spreading to outlying islands, I pictured myself spending my honeymoon at home, or (if we were hell bent on going) ducking bullets. Our honeymoon was booked at Club Med Kani, a...
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Sustainability and Corporate Reporting – A Waltz, Not a Toi-Toi!
May 30, 2012
A reawakening in consulting prowess where needed most For a long time, there has existed a Tower of Babel type communications gap between a company’s number-crunching financial controllers (custodians of its tangible assets) and the brand-aware CSI managers and story-tellers (custodians of its intangible assets). While a rickety bridge exists in the human resources portfolio, environmental and social dialects often get lost in translation. Corporate reporting made its infantile first steps during the Coming of...
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Microsoft So.Cl – Not a Facebook Rival
May 29, 2012
Officially launched this week, new social network “So.Cl” is the creation of the Microsoft Research FUSElabs - that accidentally went online a few months ago. More like Pinterest than Facebook, and aimed predominantly at a student market, So.Cl is a site aimed around sharing web-based visually stimulating content within general interest categories – like movies, sports and cars. In FUSElabs words, it is “focused on exploring the possibilities of social search for the purpose of...
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The Sustainable Development Story: Applying the 5W&H Reporting Principles
May 28, 2012
WHO? WHAT? WHEN? WHERE? WHY? HOW? WHO? In a nutshell, all of humanity – whether active or passive in our global village’s activities. As representatives of this planet, of countries, of age and social groupings, and of industries, our mere existence affects the issues facing us. WHAT? The implications of climate change, waste, financial crisis and poverty have converged in the collective consciousness – implicating governments, corporations and societies in the process...
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Bloggers Speak Out on How PR’s Stack Up
May 23, 2012
Take the rise in the value of a personal recommendation and pair it with the importance Google places on indexing blogs, and it’s no wonder the PR industry is engaging with bloggers more than ever before. Many even prefer engaging with bloggers over the more ‘rigid’ and often ‘red-taped’ traditional media. To understand the trends, faux pas and learning for the PR industry when engaging in this space, we approached the country’s top 50 bloggers...
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In the Shoes…of an Intern
May 16, 2012
You’ve just landed an internship! Congratulations! This is an exciting first step towards your future career! However, internships might not be what you had envisioned throughout university, and could be the cause of a bit of a rough transition from the student life to the professional life...
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Whose Responsibility Is It, Anyway?
May 14, 2012
On Friday evening I left our European GM’s meeting in Milan with a sense of quiet optimism. It’s no secret that we are navigating very tough business conditions across the EMEA region, I overheard the following statement at the meeting “we are in the middle of the business equivalent of World War II” however even in these difficult times FH South Africa is standing tall and weathering the storm to a fair degree. Our internal...
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Can PR in the Travel and Tourism Sector Boost Ailing Economies?
May 4, 2012
As world and business leaders around the globe gaze in astonishment at the Euro Zone crises and subsequent fall out for citizens and companies alike, it is no surprise that the travel and tourism sector in the United Kingdom (UK) are recommending PR support to boost economies in hard-hit nations such as Greece. The Association of Independent Tour Operators and the Federation of Tour Operators in the UK have put their weight behind an open...