Archive
covid19
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The COVID-19 Consumer
June 4, 2020
During a global pandemic and a nation-wide lockdown, consumers have been forced to change their daily routines. Not only are they spending more time indoors, but they’re also spending 50% more time online. As a result, shopper behaviour has changed and businesses are seeing the impact of this. Even with these changes and harsh restrictions, 75% of consumers don’t want brands to disappear but instead, want to see a clear shift in strategy that highlights...
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Connecting in 3… 2… 1
March 24, 2020
Thoughts on conferencing and keeping the flame alive The S&I team at FleishmanHillard, Joburg thrives on close contact banter. We share everything from news and celebrity gossip to song dedications and impromptu brainstorms. We get shushed occasionally because we love to bark the latest updates at each other over our desks. But last week, with all 9 team members sitting in different suburbs across Joburg we attempted to shift our ways of working completely...