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Bringing brands into a cause-related conversation successfully

September 4, 2020

Reflecting on Women’s Month is always a sobering activity. This year put a particularly stark spotlight on the brutal realities that many women have had to endure during this lockdown period. An analysis of conversations by women in SA during this month showed that there were more than 39,000 mentions during August and more than 10 key topics being spoken about, including job equality, gender-inclusive language, celebrating womanhood, and gender-based violence. There’s no denying that...