Archive
Year: 2018
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February in South Africa – A month of love, and daggers
March 2, 2018
There is something deep and profound about the month of February in South Africa. Former President FW De Klerk announced the release of our liberation struggle icon, Nelson Mandela on 2 February, and Mandela walked out of the Victor Venster Prison in Paarl after 27 years of incarceration on 11 February 1990. Fast forward to the democratic SA, and February 2018 could easily be dubbed as the month of love, and daggers. The nation fell head...
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Five key social media policy elements to consider in 2018
February 19, 2018
Twenty-seventeen was an unforgiving year for many companies on social media. A PWC survey conducted in 2016/2017 found that 92% of South African CEOs were wary of social media and the possible risks involved with having a social media presence. MoneyWeb recently reported that social media crises cost South African businesses a minimum of R750 million since January 2016. In the article they highlighted that one of the causes of these crises was the underutilisation...
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More updates for Facebook reporting
February 13, 2018
Facebook is updating the way organic reach is reported, which may result in some Pages seeing lower figures than before. Before you panic, it’s important to note that the number of people who actually see and engage with your content should not change – Facebook is simply updating organic reach counts to be consistent with paid reach counts. Previously, organic reach was based on how many times a post was delivered in the News Feed. Now...
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Reputation is the be-all and end-all
February 5, 2018
Corporates in SA have come under fire in recent months, and we’ve seen the pressure of public opinion end careers and bring business to its knees. Considering the current state of affairs we’ve taken a look at the top five risks that could impact reputation and believe should be top priority for corporate South Africa: Guilty by association: The public at large are sick of corruption, from both the public and private sectors, and are...
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Reputation capital: the next hot commodity
January 30, 2018
With a business environment that is becoming ever more competitive and characterised by constant change and often unforeseen threats, corporate executives are increasingly recognising the intrinsic value of reputation capital. Understanding reputation capital and investing in it has become an absolutely critical commodity to any business. Reputation has become aligned with the bottom line and business leaders are taking an uncompromising view on who they are, what they stand for and ultimately how they impact...