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News & Opinions

  • Adapt or die: brands and cultural diversity across Africa

    May 29, 2018

    A one-size-fits-all approach to marketing communications does not work in Africa, or any of its 54 countries. Yes, there is a huge sense of optimism around Africa, and we continue to find our voice, but to build on and harness the massive progress we have already made, there is a real need for African-born creativity to be recognised and respected by an international community. This means that when businesses from beyond African borders plan to...

  • 5 Reasons your business needs SEO

    May 21, 2018

    With over 85 percent of consumers taking to online search engines to find the service they’re looking for, just having a website is no longer enough. With more leads than ever being generated online, your business needs to act smarter and faster to pick them up. According to a HubSpot study, 75 percent of internet users never scroll past the first page of the Search Engine Results Page (SERPs). Other than first page ranking, how...

  • Twitter makes life on social real hard for fake news

    March 19, 2018

    Twitter is one of the most popular social networks, hitting 8 million users in South Africa at the end of 2017. In the past couple of years, governments, political figures, celebrities and brands have all tapped into the power of this social network, by using it as a communication channel. The influence that the micro-blogging service wields cannot be ignored. Unfortunately, this influence has also attracted some of the more nefarious parts of society, those...

  • What is Reputation Capital and why is it important?

    March 7, 2018

    REPUTATION CAPITAL Previously a soft measure, now a cold hard commodity. As the world changes, the way we value brands and business as well as industry and political leaders is shifting with it. Technology has driven rapid advancement in communications and in the information age, this has had an immense impact on organisational – and broader – reputation. In the last decade, reputation has become equally as valuable a commodity as human, intellectual, and investment...

  • February in South Africa – A month of love, and daggers

    March 2, 2018

    There is something deep and profound about the month of February in South Africa. Former President FW De Klerk announced the release of our liberation struggle icon, Nelson Mandela on 2 February, and Mandela walked out of the Victor Venster Prison in Paarl after 27 years of incarceration on 11 February 1990. Fast forward to the democratic SA, and February 2018 could easily be dubbed as the month of love, and daggers. The nation fell head...

  • Five key social media policy elements to consider in 2018

    February 19, 2018

    Twenty-seventeen was an unforgiving year for many companies on social media. A PWC survey conducted in 2016/2017 found that 92% of South African CEOs were wary of social media and the possible risks involved with having a social media presence. MoneyWeb recently reported that social media crises cost South African businesses a minimum of R750 million since January 2016. In the article they highlighted that one of the causes of these crises was the underutilisation...

  • More updates for Facebook reporting

    February 13, 2018

    Facebook is updating the way organic reach is reported, which may result in some Pages seeing lower figures than before. Before you panic, it’s important to note that the number of people who actually see and engage with your content should not change – Facebook is simply updating organic reach counts to be consistent with paid reach counts. Previously, organic reach was based on how many times a post was delivered in the News Feed. Now...

  • Reputation is the be-all and end-all

    February 5, 2018

    Corporates in SA have come under fire in recent months, and we’ve seen the pressure of public opinion end careers and bring business to its knees. Considering the current state of affairs we’ve taken a look at the top five risks that could impact reputation and believe should be top priority for corporate South Africa: Guilty by association: The public at large are sick of corruption, from both the public and private sectors, and are...

  • Reputation capital: the next hot commodity

    January 30, 2018

    With a business environment that is becoming ever more competitive and characterised by constant change and often unforeseen threats, corporate executives are increasingly recognising the intrinsic value of reputation capital. Understanding reputation capital and investing in it has become an absolutely critical commodity to any business. Reputation has become aligned with the bottom line and business leaders are taking an uncompromising view on who they are, what they stand for and ultimately how they impact...

  • What’s next for Twitter?

    November 17, 2017

    By Bongani Masombuka, Senior Account Executive Last week Twitter announced it would double the limit for tweets to 280 characters, in a bid to draw in more users and boost engagement for the social network. This comes on the back of the introduction of a number of products that Twitter has rolled out over the past few months, ultimately making the service easier for brands. These include a self-service advertising subscription aimed at small businesses...

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