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Call It Magic, Call It True

October 20, 2017

One of the best parts of my job is being able to share an insight with a colleague or client. Seeing their reaction and excitement is magical. There have been many occasions where someone asks, “What are the insights?” and the reply was, “Engagements are up 10%.” A great data point, but hardly an insight that will lead to actionable change in any organisation. What are insights? Put simply, they are gained by analysing data...