Archive

Year: 2015

  • FleishmanHillard South Africa Signs Affiliation Agreement with Mediacraft Associates

    August 19, 2015

    FleishmanHillard South Africa, the world’s most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content, announced the expansion of the firm’s offering in Africa through a newly concluded affiliation agreement with Mediacraft Associates in Nigeria. Mediacraft Associates is one of the leading full-service public relations firms in Nigeria, with a track record of working for high profile clients, and a culture of high ethical and professional...

  • A Bic Fail

    August 12, 2015

    During the past year the world has seen its fair share of social media fails, leaving many Community Managers, PR, marketing and other content agencies with nightmarish days ahead of them. The latest fail? The Bic Women’s Day post, which raised more than a couple of eyebrows by telling woman (on Women’s Day…) to basically act like men...

  • Be The Hero Your Client Deserves

    August 11, 2015

    Community Managers don’t always get the credit they deserve…just like Batman. We sit behind our screens in our bat-cave cubicles waiting, watching, and responding to our client’s requirements. Then…signal in the sky. A good Batman takes on any task because every query, like any side mission, is important and for the greater good as well as building loyalty between client and their customers. We work in the shadows, advising our client on how they should...

  • Why Have PRs Stopped Writing?

    July 28, 2015

    What is going on out there? More and more often, we’re faced with incredible communications consultants who just aren’t writing. This is not cool. But it is pervasive – this anti-writing trip. When last did you receive a hand written note? As lovely and romantic as writing can be, the personal note (or rather the lack thereof) is something we can do little about with email and smartphones making this sort of effort redundant and...

  • Keeping Clarity when Creating Content

    July 2, 2015

    Nobody likes to explain a joke, you immediately lose your point and your audience. The same goes with content. You should never feel the need to explain your content, within your content. This following blog post is a look at different types of content for social networking platforms and some common mistakes made...

  • The 5 Reasons We Tell Stories and Why People Care.

    July 1, 2015

    I joined FleishmanHillard South Africa in November 2014. The company merged with ApexMedia, a creative agency I launched in 2010. My team and I had been discussing the move for a few months before taking the plunge. We realised we had the opportunity to tell richer stories for a global client base to a larger stakeholder group. The mission of FleishmanHillard is simple. To be the most complete communications firm, by telling great stories on...

  • How to Make Content Marketing Work for You

    June 23, 2015

    The media landscape is constantly changing with consumers moving toward digital platforms as opposed to traditional. The circulation figures for traditional media outlets have been on a continuous decline, while digital platforms have seen a substantial increase. With that being said, companies need to keep up with the trends and be smarter in how they engage with and sell their brand to the consumer...

  • 2015 PRISA PRISM AWARDS: RESULTS

    May 10, 2015

    Gold: Best Large-sized Public Relations Consultancy Pan African Campaign of the Year: Prosper – Barclays Africa Silver: Healthcare: Global Report on Drowning - The World Health Organization (WHO) Corporate Communications: Enhancing REDISA's Overall Reputation - Recycling and Economic Development Initiative of South Africa (REDISA) Public Relations on a Shoestring: Durex- Don’t fake it – Durex SA Bronze: Technology: Launch of Xbox One - Microsoft South Africa Corporate Responsibility: White Space Technology – Microsoft South Africa...

  • What are you doing to grow girls in STEM?

    April 23, 2015

    Today is International Girls in ICT day. This day provides an opportunity for girls and young women to see and experience ICT in a new light encouraging them to consider a future in technology. To date, over 111,000 girls and young women have taken part in more than 3,500 events held in 140 countries around the world. Why is this day special and why should you care? In my opinion we should all care about...

  • Channel Fatigue and the Fight Against ‘Infobesity’

    March 11, 2015

    It's 3:45 am, I'm up and my phone is chiming with notifications, in a procession of continuous beeps and jingles as it has done for as long as I can remember. My wife suggests, the micro pauses between beeps are a waste and that my phone should just emit a singular uninterrupted tone. Years ago during a talk I was asked how we'd cope with the ever increasing volume of  information that comes with the...